However, most of its popular pieces utilize quartz movement technology. Seiko has also kept some mechanical pieces in its lineup. This move has created a base of loyal followers and ultimately contributed to the success of Orient. This sped up and enabled the production of more accurate and cost-efficient pieces.Īlthough this technology has been adapted and widely used by some manufacturers, Orient opted to keep its traditional mechanical timepieces. This advancement was a breakthrough in the watch industry. Meanwhile, Seiko introduced quartz technology in the watchmaking industry in 1969.
It has grown to be one of the TRUSTED BRANDS in the watch industry. Since then, the growth and presence of Orient watches have grown exponentially. After the war ended, they introduced the company as “Tama Keiki Company” before rebranding themselves a year later to “Orient Watch Company”. Two decades after, they started manufacturing their own wristwatches.īetter Times in the Watchmaking Industry Orient’s Rise and Fall Storyĭue to World War II, production and the economy experienced a downturn.īeing a relatively new company, Orient was forced to shut down.This was when they started their in-house manufacturing of table clocks and gauges. In 1912, they expanded their portfolio and included wristwatches in their list of products, and renamed themselves Toyo Tokein Manufacturing.They were first known as Shogoro Yoshida Watch Shop which focused on time-keeping devices and sold imported pocket watches.Orient, on the other hand, started as a wholesale shop back in 1901.
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